03-05-10
What in the world are you talking about?
Want to know what people were talking about in 2009. Ask a little birdy. Twitter recently compiled the top trending topics for 2009. Here is the list of the top 5 topics in 6 different categories.
1. NEWS EVENTS – Iran Election – Swine Flu – Gaza – Iran – Tehran
2. PEOPLE – Michael Jackson – Susan Boyle – Adam Lambert – Kobe – Chris Brown Read more…
02-13-10
New Hard Rock Campaign
We’ve been working on a new campaign for the Seminole Hard Rock Casino Resorts in Florida. It uses their main differentiator, which is of course rock music and the Hard Rock attitude, to create an emotional connection with their target audience. The sweet-spot age of that target audience is about 55, so we designed this campaign to let them know there’s a badass place where they can still rock like they did back in the day.
We’re still working on a few new versions, but below you can check out the first radio and TV we released. Well, one of the TV spots is the first we released, but the other is a version of that spot that didn’t make it out the door. It has a different type treatment, a few different photos and no voiceover. Which one do you like better?
01-20-10
Tools of the Trade
Mike D and I at the Seminole Hard Rock Tampa during a still shoot. A portrait depicting the iPhone as both a blessing and a curse. And yes, I called us tools. Oh, and we’re bundled up because it was like 40 degrees. What’s up with that, Florida?
11-12-09
Directions 2010 Website Design
Last week we designed and launched this small website for Directions 2010 using Wordpress for easy and quick content management. Directions is northern Nevada’s premier annual economic conference. Have a look at www.DirectionsNV.com
10-21-09
New Table Mountain Campaign
Here are a few of the final spots from our new campaign for Table Mountain Casino. Shot on the Phantom HD in super slow motion to capture the pure, raw, real emotion people experience when they win big–that childlike wonderment adults rarely allow themselves to feel or show. Same old strategy. New take and execution. The Winning(TM) is just a way to say they’re the market leader when it comes to what’s important from a locals’ casino. In Fresno, they own winning. The last video is a little special sauce called “Larry Lester’s Buns.” It’s a compilation of all the out-takes we put together for web use.
10-08-09
Phantastish
- Here are a few shots from our latest shoot for Table Mountain Casino. We shot on the Phantom HD camera at anywhere from 400 to 800 frames per second to capture super slow-mo emotional celebrations. The camera’s technology is amazing, and when you combine that technology with some incredible acting, shooting, lighting and directing, it makes for some really gripping footage and one of my favorite casino shoots ever (which is the only reason three 12-hour overnight shoots in a row is even remotely tolerable).
