While there’s been a lot of excitement over the prospect of user-generated content on the Internet, there seems to have been a dearth of thoughtful, deep analysis about it’s impact on media professionals. Andrew Keen, a professional journalist and occasional contributer to the Weekly Standard, has written one of the first pieces to examine the dark side of user-generated content on the Web and what it means for those of us who make our living as media professionals and for our society and our democracy when popularity trumps truth and the “wisdom of the crowd” silences expertise and fact. This has a direct relevence to those of us in advertising as more and more companies are putting out the call for You Tube-like amateur spots to replace expensive professional creative. Are agencies writing their own death warrant or just riding the coat tails of a trend that will soon pass? I haven’t read the book yet but from what I see in the reviews, Keen makes some very compelling arguments against user-generated content; but what I haven’t heard is if he explores the positive aspects of the new Web – like wider access to obscure or boutique products and services and the wider net of support groups in the form of blogs and websites. Anyway, it’s a subject that should be of interest to everyone here. Here’s a link to the review in today’s New York Times.
- Archives
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Jun29
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Jun18
Moving out of the “Promise” stage and into the “Vision,” the new Kiley Ranch creative accomplishes two things: it adds the human element into the Kiley Ranch environment and it brings in more concrete details about what will exist at Kiley Ranch. The tone and visual style of the creative has remained the same (you can tell whose ads these are from fifty paces, or for TV, if you close your eyes and just listen), only the messaging has gotten a little less painterly and a bit more informational, with a definite call to action now that the Welcome Center is there.
www.rose-glenn.com/portfolio/broadcast/mpg/KileyVision2007.mov
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Jun11
Fiesta Friday!
Posted in: good [ work ]
UPDATE! Click here for directions to Flip’s house. His address is 1010 Hunter Lake Drive.
As Flip mentioned in his email last week, we are officially kicking off Summer this Friday, June 15th, with a Fiesta Friday Island Party at Flip’s house! Exact time will be updated here, but as of last discussion, we were thinking about starting at around 5pm. Also as previously mentioned, significant others and kids are welcome and encouraged to come too.
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Jun11
Ad Age’s Bob Garfield interviews legendary TBWA/Chiat Day Chairman/Chief Creative Officer Lee Clow. He talks about more than just creative, delving into agency compensation, ownership of ideas, digital media and much more. Good reading.
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Jun1
Adzilla Advertising Blog
Posted in: good [ work ]
A fun but kind-of Euro-centric advertising blog. They post some pretty interesting spots you might never see otherwise.