Honda is underway on a campaign in Southern California that aims to reverse the long held notion that car salesmen are nothing but a bunch of slimy predators. The campaign seems to beautifully combine traditional media elements and guerrilla tactics. Here’s the article from AdAge (don’t worry, it’s short!).

adage.com/article?article_id=120194

www.abriefmessage.com

200-word opinions on the state of design. Steven Heller asks if print is dead & more.

If you’re a music fan you’ve surely heard of Rick Rubin. As the founder of Def Jam records he launched the careers LL Cool J and the Beastie Boys from a dorm room at NYU, he resurrected the career of Johnny Cash, and has worked with artists as diverse as Slayer, the Dixie Chicks and Neil Diamond. He is now tyring to rescue the record business as head of Columbia Records. This is a really fascinating profile of one of the most interesting people in entertainment and what he has to say about creativity and marketing don’t just apply to the music industry.

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