Should you feel jealous about the creative for Message Lab’s new campaign. It’s Ok to feel jealous it isn’t always a bad thing, it means that you may appreciate it and may inspire you to strive for more in your own endeavors. I am jealous of the creative that MessageLabs is using. It looks really freakin’ awesome and it kicks ass to see a company finally make spyware detection software look sexy as opposed to stupd Norton stuff. You can read more about the campaign and see samples of the ads here, and if you would like to see the personal work of the guy (who is a Romanian) who created the graphics you can czech him here.

A few days ago I posted a piece about Goodby, Silverstein and Partners from AdAge. The article mentioned that Goodby was looking beyond advertising as a way to make money and grow the agency. Rich Silverstein said:

“Content is an evolution of where agencies are going,” Mr. Silverstein says. “We have become a content house. We, in a sense, are our own Pixar. [In 2008] I hope to evolve to a point where we make more content for our clients and ourselves.”

The question is, what does he mean by content? The mention of Pixar points one way, as does a suggestion earlier in the article that Goodby is less a traditional ad agency than it is an art collective along the lines of Bauhaus.

So, what is content? Feature films? Viral videos? Art installations? Lectures? Architecture? Games? Or is it all of the above depending on your client’s voice? Let’s hear your thoughts…

Ad Week’s AdFreak blog has set up a new blog devoted entirely to Super Bowl advertising. Check it out. You’ll be prepared for any on-the-spot ad analysis when people find out what you do for a living. Click here, you know you want to.

You don’t have to be a skater to appreciate this one!

Goodby, Silverstein+Partners was just named Agency of the Year by Ad Age, a nice ending for a year that didn’t start off so well. This article is about how GS+P redefined themselves after a major client loss and came out stronger in the end.

Note: This link to Ad Age isn’t working for some reason. Just cut and paste it to read the piece. Many, many apologies.