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So in my day-to-day perusing of trade news, I am always on the lookout for articles that talk about a company doing a major “rebranding” or a brand overhaul or a total brand strategy do-over if you will. Why am I looking for these? Mostly (and somewhat pathetically) because I’m a total brand strategy nerd, but more because it’s a great way to test your own brand strategy chops, i.e. what would I do.
By Tiffany East
Green, clean, renewable, sustainable are just some of the “buzz” words for renewable energy. The green energy movement may be the latest trend in environmental stewardship, but clean energy has been around for hundreds of years; think about the ancient Greek water-powered grain mills or medieval windmills used in Holland to help grind corn.
By B.C. LeDoux
I saw a lot of incredibly smart people speak at SXSWi this year. Like, wicked smart people. I saw Jaron Lanier, Ray Kurzweil, Al Gore and a schedule full of others whose IQs are probably higher than my best bowling score, my Klout score, my own IQ, my blood pressure and my SAT score combined. Read More | Comments