We’ve been talking about how it seems like there are quite a few campaigns out there right now celebrating the glory of good old-fashioned Americanism. Read More | Comments
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Jul16
Oh say have you seen …
Posted in: good [ stuff ]
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Jun14
Defining The Capriotti’s Brand
Posted in: content, good [ news ], good [ work ]
Capriotti’s is more than a collection of sandwich shops. They have a following of raving fans that’s about as passionate about a brand as is humanly possible. You’d actually think these sandwiches threw Super Bowl-winning passes or played monster guitar riffs like some sort of Hendrix/Van Halen hybrid.
This is probably because Capriotti’s has literally been redefining the sandwich since 1976. They’ve put combinations together on a roll that blow minds and tantalize taste buds. Sandwiches with special names like The Bobbie and Capastrami. Sandwiches that actually cause flavor phenomenons, like involuntary smiling and nodding while chewing and the inability to stray from the first Capriotti’s sandwich you ever try.
So, how do you define a brand that has defined damn good for so long? Read More | Comments
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Jun6
Where Do Brain-Babies Come From?
Posted in: good [ stuff ]
We get asked a lot where our ideas come from. The boring answer is strategy. The whimsical answer is our “magical rectums.” The truth is both and neither one at the same time.
What, pray tell, is a “magical rectum”? Hey, Harry Potter had a Nimbus 2000 and an invisibility cloak. Magicians pull rabbits out of hats. We summon ideas from our “magical rectums.” It’s just our snarky way of describing the enigma that is the origin of creative thought.
It’s hard to explain where ideas come from. Sometimes it’s inspiration from the outside world. Sometimes it’s a spark during a brainstorming session. Sometimes it’s a whirling dervish of inexplicable internal combustion that leads to a psychotic super nova (a.k.a., the light bulb turning on).
Basically, everyone has a different method of harvesting their creativity. However, this article from ZenHabits.net touches on the two most important ingredients, Read More | Comments
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Jun5
Less Is More
Posted in: good [ stuff ]
It’s easy to forget that sometimes (most times) less really is more.
One of the hardest things to do in this industry is to boil things down, whether you’re talking about messaging strategy, creative ideas or even a personal or company portfolio.
That’s why I really appreciate and admire the ability to focus strategies and hone executions. Executions that actually wrap up the essence of a brand in a strategic and emotional way in one neat, simple, clever little package are amazing. Read More | Comments