We get asked a lot where our ideas come from. The boring answer is strategy. The whimsical answer is our “magical rectums.” The truth is both and neither one at the same time.
What, pray tell, is a “magical rectum”? Hey, Harry Potter had a Nimbus 2000 and an invisibility cloak. Magicians pull rabbits out of hats. We summon ideas from our “magical rectums.” It’s just our snarky way of describing the enigma that is the origin of creative thought.
It’s hard to explain where ideas come from. Sometimes it’s inspiration from the outside world. Sometimes it’s a spark during a brainstorming session. Sometimes it’s a whirling dervish of inexplicable internal combustion that leads to a psychotic super nova (a.k.a., the light bulb turning on).