The Glenn Group
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  • New Hard Rock TV spot.
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  • Archives

  • Dec16

    Our Voices Were Loud And Proud

    Posted in: good [ news ]

    We rocked the American Gaming Association Communication Awards Show recently by collecting three Voice Awards, two of them for the Seminole Hard Rock properties in Hollywood and Tampa, Florida.

    The two Seminole Hard Rock awards came for our “You Know” campaign. One was for Best Broadcast Advertisement – Radio, and the other was the big prize, Best Multi-Format Ad Campaign.

    In addition, we won Best Outdoor Advertisement for a construction wall we designed for Prime BurgerHouse at Grand Victoria Casino in Elgin, Illinois.

    We were finalists in the Best Social Media Campaign or Program, Best Print Advertisement, Best Print Advertising Campaign and Best Direct Mail categories. Read More | Comments

  • Feb13

    New Hard Rock Campaign

    Posted in: good [ work ]

    We’ve been working on a new campaign for the Seminole Hard Rock Casino Resorts in Florida. It uses their main differentiator, which is of course rock music and the Hard Rock attitude, to create an emotional connection with their target audience. The sweet-spot age of that target audience is about 55, so we designed this campaign to let them know there’s a badass place where they can still rock like they did back in the day.

    We’re still working on a few new versions, but below you can check out the first radio and TV we released. Well, one of the TV spots is the first we released, but the other is a version of that spot that didn’t make it out the door. It has a different type treatment, a few different photos and no voiceover. Which one do you like better?