It’s easy to forget that sometimes (most times) less really is more.

One of the hardest things to do in this industry is to boil things down, whether you’re talking about messaging strategy, creative ideas or even a personal or company portfolio.

That’s why I really appreciate and admire the ability to focus strategies and hone executions. Executions that actually wrap up the essence of a brand in a strategic and emotional way in one neat, simple, clever little package are amazing. Read More | Comments