We’ve been working on a new campaign for the Seminole Hard Rock Casino Resorts in Florida. It uses their main differentiator, which is of course rock music and the Hard Rock attitude, to create an emotional connection with their target audience. The sweet-spot age of that target audience is about 55, so we designed this campaign to let them know there’s a badass place where they can still rock like they did back in the day.
We’re still working on a few new versions, but below you can check out the first radio and TV we released. Well, one of the TV spots is the first we released, but the other is a version of that spot that didn’t make it out the door. It has a different type treatment, a few different photos and no voiceover. Which one do you like better?