
Here’s the first in a series of national spots we’re doing for our client Minelab. They’re one of the world leaders in metal detection technology, from military countermine to high-end recreational machines.
The spot was shot by FLF Films on the RED ONE, Canon 5D and, believe it or not, the iPhone 4. You may have seen the web-only spot we posted that was one of the first online commercials shot completely on the iPhone 4 (which will actually be featured on apple.com soon), but now we included footage from the iPhone 4 in the actual spot that recently started airing on the Outdoor Channel.
That has to make it the first commercial to air nationally that has iPhone 4 footage in it.
Can you pick out which shot it is?
Below is the web-only spot and a shot of the remote helicopter that FLF mounted the 5D and iPhone 4 on.

Jul 20, 2010

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