The San Francisco Chronicle recently published this article detailing one ex-San Franciscan couple and their new found obsession with the simple pleasures of life in the Nevada Desert. The article conjures images of Hunter S. Thompson or Jack Kerouac roaring across the Nevada desert strung out on Benzedrine and cheap whiskey truly being free, and “The masters of their domain.” After reading this article, I too yearn for the solitude and expanses of the Nevada desert filled with its sagebrush and salt flats. And how could anyone possibly argue with that sentiment, the desert does have a lovely look to it… so sexy… and open. It seems that their is a growing population of young professionals who agree, that a life of consuming isn’t exactly a perfect world, this is evidenced by hipster farmers abandoning their trucker caps for the salt of the earth and urban farmers and even urban beekeepers. All this “getting back to simple” begs the question, “is abandoning our proverbial DotCom businesses and pockets stuffed with 10’s and 20’s and embracing the Henry David Thoreau mentality the new black?”