So in my day-to-day perusing of trade news, I am always on the lookout for articles that talk about a company doing a major “rebranding” or a brand overhaul or a total brand strategy do-over if you will. Why am I looking for these? Mostly (and somewhat pathetically) because I’m a total brand strategy nerd, but more because it’s a great way to test your own brand strategy chops, i.e. what would I do.
May 16, 2012
By Tiffany East
Green, clean, renewable, sustainable are just some of the “buzz” words for renewable energy. The green energy movement may be the latest trend in environmental stewardship, but clean energy has been around for hundreds of years; think about the ancient Greek water-powered grain mills or medieval windmills used in Holland to help grind corn.
Apr 23, 2012
by Lauren Easby
Social sites based on the interest graph don’t care who you went to college with or who you met last week. Their focus is on connecting you based on your interests, passions and likes.
Apr 4, 2012
By B.C. LeDoux
I saw a lot of incredibly smart people speak at SXSWi this year. Like, wicked smart people. I saw Jaron Lanier, Ray Kurzweil, Al Gore and a schedule full of others whose IQs are probably higher than my best bowling score, my Klout score, my own IQ, my blood pressure and my SAT score combined. Read More
Mar 22, 2012
By Ron Rubin
You would think after as many Grand Openings that we’ve been a part of at The Glenn Group they would become routine and expected. That couldn’t be further from the truth.
We’ve helped grand open everything from communities like Summerlin in northwest Las Vegas, to hospital towers in Reno, Mandalay Bay Hotel and Casino when there was nothing much to speak of on that part of The Strip, and most recently the Seminole Casino Coconut Creek in Florida and The Mob Museum in Downtown Vegas – just to name a few. And each one is as unique as a snowflake.
Mar 14, 2012
